We've guided numerous businesses, from large corporations to small startups, through transformation. Having experienced transformation from the client's perspective as well, we've gained valuable insights into what strategies succeed and which ones fall short.

We structure the branding process in three parts: (1) define your direction, (2) design your identity and (3) deliver impact.

Definition‍

First, we define the direction. The best brands have a clear and compelling idea at their heart. For example, Samsung Galaxy gives people the freedom to invent; Connectr is for businesses where people belong. The positioning tells the world why you exist and what you stand for. 

This is the most intensely collaborative part of the project where we interview leaders, conduct research, understand the competitive landscape and distill the findings. We present you with a choice between two alternative positioning routes and help you decide which is right for your business. Then we craft your brand narrative. ‍

Design‍

Second, we design the brand identity. This is where we explore what the idea will look like, how it will sound and how it will behave in your marketing. It includes your logo, colour palette, typography, iconography, photography style and tone of voice.

As in the definition phase, we give you a choice between different design routes and weigh up the pros and cons of each before making a final decision. Then we develop the design into your full brand identity, codified in a set of guidelines to create clarity and cohesion.‍

Delivery ‍

Finally, we deliver impact. The brand is brought to life in the real world for your customers to experience first-hand. Your website, social media and other high-impact marketing channels are redesigned with the help of our creative collective of digital designers, writers and developers. 

We build the team around your brief to deliver the brand as we originally conceived. 

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Here's a more detailed overview of our services:

‍Definition ‍

Research & insights / Brand strategy / Brand positioning / Narrative and messaging / Brand naming / Brand architecture

Design‍

Visual identity / Verbal identity / Website design / UX & UI design / Brand guidelines

Delivery‍

Brand films and animation / Photography & art direction / Digital ad campaigns / Social media toolkits / Copywriting and content / Presentation templates / Print and brand collateral